Dow: Killing Without Consequence
October 11th, 2006A letter from Ryan Bodanyi, Coordinator, Students for Bhopal :
Some of you may have heard of Dow’s “Hu” or “Human Element” campaign; some of you may not. It’s a $30 million effort to make people believe that Dow cares deeply about the people that it’s killing. You can see it for yourself, if you haven’t already in the pages of Time or National Geographic. Thanks to YouTube, you can also watch it for yourself – Dow produced an extravagant 90-second commercial (most commercials are 30 seconds) to promote its new public relations campaign.
Is Dow having trouble coming to terms with its identity? Absolutely not – it’s been a cold-blooded killer for years, all over the world. Instead, this ad campaign is the cold and calculating product of Dow’s effort to continue killing without consequence. Killing with consequence is far less profitable, and Dow is nothing if not profitable. In 2005, Dow enjoyed revenues of $46 billion and profits – profits alone, mind you – of $4.5 billion. $30 million seems a small price to pay to hide the bodies.
Yet the bodies continue to accumulate in Bhopal and elsewhere, as Dow steadfastly refuses to spend anything to clean up its killing fields. $30 million to make you forget the lives Dow isn’t saving with those same dollars.
Lets make it graphic:
Let’s make it graphic:
Let’s make it graphic:
Dow has no humanity. If it did, it would stop killing people.
Don’t let them get away with it. Join our worldwide Day of Action this Halloween. Spread the word: Dow is Death.
Ryan Bodanyi
Students for Bhopal
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Ryan Bodanyi
Coordinator, Students for Bhopal
www.studentsforbhopal.org
rbodanyi@studentsforbhopal.org
(401) 829-6192
