Campaign for Real Beauty
November 18th, 2006I’ve noticed Dove’s Campaign for Real Beauty commercials on TV and online, but I found this one sent to me by Maria quite striking. Its a beautifully designed time-lapse capture of the beauty distortion process, aptly titled Evolution. Digital image enhancement to increase appeal is neither new nor surprising - seeing it in this perspective however, does make one think about the shallow perceptions that most of us have come to adopt at a subconscious level.
Original ad on CampaignForRealBeauty.ca
