Going from 0 to Awww in 150ms
Friday, February 29th, 2008According to results of a study led by Morten Kringelbach, our brains respond distinctly to pictures of babies and infants (as compared to those of adults), with reaction times averaging around 150ms and most significant differences in brain activity occurring in the medial orbitofrontal cortex, according to this graph in the published findings.
The Orbitofrontal Cortex (OFC) is primarily associated with decision-making and evaluating emotion and reward. It also ranks among the least-understood regions of the human brain.
According to the Cognitive Daily,
This area of the brain has been shown to be activated in a similar pattern when people see masked drawings — drawings that they don’t actually remember seeing because they are flashed so briefly. So almost immediately after seeing infant faces, adults show a dramatically different response compared to equivalently emotional and attractive adult faces; a response they may not even be aware of.
These findings might aid in fortifying speculation the researchers have, on the correlation between such medial OFC activity and postpartum depression (the prevalence rate of which ranges between 5-25%).
Morten Kringelbach is affiliated with the University of Oxford (where he is a Senior Research Fellow in the Department of Psychiatry) and researches the functional neuroanatomy of human conscious and unconscious processing, in particular those aspects related to pleasure, desire, emotion, learning, reward and hedonic processing.
(via the Cognitive Daily weblog)







